Synopsis
While traditional distributors have locked horns with FMCG companies over deep discounts to online B2B platforms,the future of distribution is not going to be the same.
Rupesh Mishra, a mid-sized distributor of a global soaps and hygiene products company in Delhi-NCR, has seen the number of his orders shrink by a third since November last year. “I know there was a distributors’ agitation going on in Maharashtra. But we have no one fighting for us,” he rues. “
Kuch toh badalna hi padega ab (I need to change a few things now). I inherited this distribution business from my father 15 years ago but I can no longer
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