Instamojo has brought on board Ankur Sharma as co-founder of the e-commerce platform for independent business and D2C brands.
Sharma will play a key role in building and growing the firm’s e-commerce product line, including an online store builder and smart pages. Prior to being onboarded to the founding team, he was the vice-president of analytics at the firm.
Sharma’s expertise lies in leading data science initiatives and product-led growth strategies. In his early career days, he was with mobile gaming startup Kiwi Inc and Capital One, a leading bank in the USA.
“Today, with the e-commerce sector on the rise, Instamojo has tailored tools to enable small and medium businesses in the country to operate digitally. In my new role as co-founder, my goal is to take the company to new heights and ensure that our products provide innovative support for small businesses,” said Ankur Sharma, chief of growth and data, and co-founder, Instamojo.
He has played a vital role in building the firm’s data science and growth hacking functions, and has been the driving force behind the development of several successful products which also include the convenience fee feature, sachet loans and other related domains.
“With Ankur’s vast experience and knowledge in product-led strategy, he has been a major contributor towards developing our product suite. He is indeed a great asset to our team, and we look forward to working with him in his new role, as we progress towards digitising the Indian D2C sector,” said Sampad Swain, CEO and co-founder, Instamojo.
Instamojo’s investors include Gunosys Capital, Kalaari Capital, Blume Ventures, among others.
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